Let’s be honest, each and every one of us begins our day by reaching for this little miracle of technology. Sometimes the news is checked in a hurry; sometimes Facebook is skimmed half-heartedly. At the breakfast table, the staged picture of the ultimate banana porridge, decorated perfectly with blueberries is created. Our smartphones accompany us during the day, guide us through the night, and navigate us to where we’re going, whether that be to a quick lunch or to the next partner. We use it to send emails, while jogging through the park, even for lurking and profiling.

FAER FORWARD –
SUSTAINABLE TRENDS AT THE CLICK OF A MOUSE

Category: Fashion     Text: Sandra Gawlowski
  • Die App „Faer“ wurde von Pedro Silva und Petar Djekic im letzten Jahr entwickelt.
Let’s be honest, each and every one of us begins our day by reaching for this little miracle of technology. Sometimes the news is checked in a hurry; sometimes Facebook is skimmed half-heartedly. At the breakfast table, the staged picture of the ultimate banana porridge, decorated perfectly with blueberries is created. Our smartphones accompany us during the day, guide us through the night, and navigate us to where we’re going, whether that be to a quick lunch or to the next partner. We use it to send emails, while jogging through the park, even for lurking and profiling.
Now it is finally time to properly integrate the smartphone into your daily routine, with the first app created for a virtual shopping experience that focuses solely on fair and sustainably produced fashion, which benefits more than just our selfies.
TO YOUR FAVOURITE PART WITH VOICE INPUT
The “Faer” app was developed by Pedro Silva and Petar Djekic last year and helps us to do just that. With a selection of more than 13,000 fashion items produced in an environmentally friendly and fair way, the app is designed so that the potential buyer has the least amount of obstacles between them and their dream outfit. Artificial intelligence helps you discover and buy products, and a simple voice input system helps to improve the quality of your experience continually. When voice inputting a search, all relevant and available products are displayed directly before you even finish your sentence.

Practical and innovative: the long search for the right category has come to an end. Using your voice, photos or screenshots from Instagram etc., the Faer app quickly finds similar looks from sustainable brands.

Sustainable fashion brands now
offer an equally broad spectrum
of selection as traditional fast
fashion companies. We want to
use innovative technology to
help our customers and to make
this variety easily accessible
to everyone.

Petar Djekic
Co-Founder and CEO

ALL ROADS RUN THROUGH SOCIAL MEDIA
A life without the social media at this point is basically unthinkable. We communicate and complain through it, we spend hours and hours scrolling, especially when we come across a run of gripping content. Faer regularly analyses it’s social media and offers fashionistas the opportunity to upload a screenshot or photo using Faer Image Search to find similar objects from sustainable and fair fashion brands. So you can get your fix of speciality pieces for your wardrobe and still have a clear, green conscience.
From the very beginning, the two founders felt it was important to blur the boundaries between online and offline shopping and to tailor to online shoppers to the same extent as to all those who still like the traditional approach of browsing through downtown shops. As soon as a product appeals to the prospective customer, they can buy it directly online through Faer or locate stores in their area using the Faer Local Store Finder.
We think it’s well thought out, sustainable and practical all at the same time and believe that this idea will continue to grow and find many supporters along the way.
Find out more at: wearefaer.com

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