It’s so seductively simple: pop the capsule in, close the lid, start the machine. The result is a cup of deliciously roasted, perfectly creamed coffee. All that remains is a small, harmless looking cup made of aluminium. But Nespresso machines and all their lesser known competitors leave behind thousands of these mini environmental sinners.

IT’S TIME FOR SOMETHING NEW.
INTRODUCING BLUECUP,
THE REUSABLE COFFEE CAPSULE

Category: Taste     Text: Nina Brehl
It’s so seductively simple: pop the capsule in, close the lid, start the machine. The result is a cup of deliciously roasted, perfectly creamed coffee. All that remains is a small, harmless looking cup made of aluminium. But Nespresso machines and all their lesser known competitors leave behind thousands of these mini environmental sinners. A single capsule is not a problem yet, but in bulk, they pile up creating mountains of rubbish, which do put a spoke in the wheel of coffee enjoyment. Sure, aluminium can be recycled. However, this requires proper disposal and waste separation. Moreover, the reduced quality of second hand aluminium is not suitable for the production of new coffee capsules. In spite of potential recycling possibilities, the coffee packets made of the valuable metal, need to be pulled back drastically.
FOREVER AND EVER AND EVER EVER EVER
Just when we thought the capsule boom couldn’t be stopped, a happy discovery is bringing an end to what began as an environmental nightmare, and it’s all thanks to Mike Slagboom. Together with his family, the Dutchman developed a reusable coffee capsule, the Bluecup. Small, blue and sustainable. Over two hundred cups of coffee can be brewed with the innovative little capsule. Managing director Daan Wouterse even suggests it might have a lifelong shelf life. From filling to sealing the longterm capsule, the preparation is like a ritual that makes barista hearts beat faster. The Cupcreator helps to measure the right amount of coffee and close the capsule. The most significant advantage being that coffee lovers are no longer tied to a limited selection of roasts but can fill their Bluecup themselves with whatever they like. The Dutch family business provides tips and tricks on which type of coffee is best. And the team always has answers to any further questions. The espresso is too thin, the coffee too strong, how many capsules do I need? No problem for the Bluecup family. With detailed answers, they help to create the perfectly brewed capsule coffee that will convince even the most die hard George Clooney fans.

Espresso yourself: Bluecup is an environmentally friendly, refillable coffee capsule for your Nespresso machine. Photos: bluecup
EXPERIENCE THE BLUE MIRACLE
Those who have their wallets more in mind than George will also be convinced by a few other solid points. A blue capsule coffee costs one third of the price of regular coffee capsules. There’s only one small downside; the capsule lids are still made of aluminium and have had their day after that click. To achieve zero waste one might need to just turn to the classic espresso machine. But in a hectic daily routine between meetings, subway rides and yoga classes, the blue capsule wins. Bluecup’s system remains simple and allows even the most lethargic coffee junkies to enjoy it for a long time. Bluecup in, close the lid, turn the machine on.
Find out more at bluecup.nl

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IT’S TIME FOR SOMETHING NEW. INTRODUCING BLUECUP, THE REUSABLE COFFEE CAPSULE

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