Mission Statement, Narrative, Communication
Communication is the lever for anchoring sustainable goals in the workforce and being successful in the market with sustainability. Depending on where you are with your company, we can start our work: from the development of mission statements and narratives to the conception and implementation of campaigns.
Our portfolio also includes analyzing existing communication and optimizing it in terms of sustainability. We are also happy to work with your existing agency partners for this.
Conception and implementation of projects
Often, the best way to demonstrate the potential of sustainability for your company is through specific individual projects. We have already proven many times that we can carry out such projects from A to Z. The spectrum ranges from brainstorming to product innovations, employee events, trade fair appearances, campaigns and more.
Stakeholder Management
Stakeholders are the people and institutions that have a significant influence on your reputation. When it comes to sustainability in particular, it is important to establish and maintain appropriate contacts in order to be accepted and to learn.
Through our extensive network, we can establish these contacts and develop formats for a productive exchange. From our own sustainability events to placing your managers as speakers or in panel discussions at relevant events.
Market research
Our CSS approach uses customer surveys to measure the influence of sustainability perception on your company's sales. If desired, we can also analyze your competitors. The survey shows which sustainability factors influence your customers' willingness to buy and how you can optimize them. You can download the study here.
By regularly updating the data, sustainability sales can be used as a KPI. The CSS is carried out representatively using an existing panel. Alternatively, customers known to the company can also be used for the survey (e.g. in B2B).
Inspiration workshop
Our inspiration workshop is a good introduction to sustainability marketing. To prepare, we first talk to those responsible in your company, do desktop research and look at existing strategies and measures.
Based on this analysis, we will show you what strengths and weaknesses we see for your company and what potential you have. We will make suggestions about what you could do to improve your sustainability performance and convert it into economic success.
We will then discuss together whether and how we want to take the next steps together.
This workshop is planned as a 1-day event.
Green Marketing training
Green marketing should not exist as a parallel world, but as an important part of brand management. In our green marketing training, we show your employees how to integrate sustainability into their work. In addition to the necessary theory, we also provide many practical tips, checklists and case studies.
If you book the two-day training, the second day consists of a workshop in which the knowledge learned is implemented using practical examples from your company.
The training courses usually last 1 to 2 days and can be individually adapted to your needs.
