Not long ago, around 1,000 guests gathered again in the Apple Park in Cupertino, California, to eagerly listen to Tim Cook and his team. The occasion was the annual Apple Keynote at the Steve Jobs Theatre. In addition to the iPhone Xs and the Apple Watch Series 4, Apple announced its new energy plan; 100 percent renewable energy for 100 percent of the Apple locations.

ONE MORE THING –
APPLE IS 100% FOR GREEN ENERG

Category: Innovation     Text: Viviana Michel
Not long ago, around 1,000 guests gathered again in the Apple Park in Cupertino, California, to eagerly listen to Tim Cook and his team. The occasion was the annual Apple Keynote at the Steve Jobs Theatre. In addition to the iPhone Xs and the Apple Watch Series 4, Apple announced its new energy plan; 100 percent renewable energy for 100 percent of the Apple locations.
Green energy isn’t unknown at Apple; since 2014 all its data centres have been supplied with renewable energy. This year, Apple has reached another important milestone and now also uses 100 percent renewable energy to run its numerous Apple stores, offices and other locations in all 43 countries. Apple has invested in its own projects and industry leading research to reduce CO₂ emissions by almost half since 2011. The newly set target for 2020 is to obtain a gigantic 4 gigawatts of clean energy through the entire supply chain.
THE APPLE FOUNDER, STEVE JOBS’ DREAM
At this year’s keynote speech on September 12, Apple’s new headquarters in Apple Park was inaugurated. The stunning ring-shaped building made of glass and steel is 1.6 kilometres long and embedded in a park, 12 hectares in size. Of course, this building is also powered completely by renewable energies. One of the largest solar power systems in the world was especially designed for this purpose. In addition, there are biogas fuel cells on the roof, which are controlled by a micro network of batteries. With this innovative system, part of the energy could also be fed into the public grid in an emergency.
The architectural masterpiece was the dream of the late Apple founder Steve Jobs. He commissioned the construction seven years ago and is said to have even determined how and at what time of the year the wood for the panelling should be felled so that it contained as little sap as possible. Jobs wanted to reinvent the world of work, and he succeeded in doing so, at least in terms of climate control.

HIGH TECH OASIS: The guests admiring the newly built Steve Jobs Theatre in Apple Park.

We’re committed to leaving the world better than we found it.
We’re going to keep pushing the boundaries of what is possible to
establish new creative and forward looking sources of renewable
energy because we know the future depends on it.

Tim Cook
CEO Apple

CO₂ REDUCTION NOT ONLY IN THE PRODUCTION CHAIN
Apple is planning, researching and giving its all to keep its CO₂ output as low as possible. The company itself says that it wants to demand more from itself in order to demand less from the earth. A lot of time and money flows into many sustainable projects as a result. Wind and solar power plants in China, a floating photovoltaic project in Japan and 15 further projects are currently still in the implementation phase.
When Apple says 100 percent, Apple means it. The energy used by us, the consumers, is also included in the environmental balance; green energy should also be covering our consumption. The services iMessage, Siri and FaceTime run via data servers that are completely supplied with electricity from wind and solar energy or biogas fuel cells. To make sure that this is not all, Apple is tirelessly looking for ways to further improve its own environmental balance, which is a quite a mammoth project. However, with their new products and new energy plan, the smartphone giant shows that 100 percent renewable energies are 100 percent feasible!

THE FUTURE IS GREEN: Lisa Jackson talking about Apple’s recycling and renewable energy initiatives.

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