In collaboration with the Berlin brewery BRLO, we have developed an exclusive pale ale that was originally intended for the Greentech Festival - but was so well received by visitors that it is now sold in stores.
In keeping with the spirit of the festival, it is not only delicious and alcohol-free, but also produced in a climate-neutral way. That's why we called it BRLO ZERO. All ingredients come from Germany, some even from Berlin, which saves unnecessarily long transport routes. Committed to the name and the ZERO waste principle, BRLO uses, for example, unsold organic bread from the Berlin bakery "Zeit für Brot" as a partial replacement for malt.
The ZERO is part of BRLO's permanent range and is available at BIO COMPANY, DENN'S, LPG and other organic stores. We approached this great project holistically - from the concept, naming and design to the campaign.